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ROOTS | Helping You Outperform the Market

The strategy consultancy for greater marketing impact

References
Illustration einer aufsteigenden Treppe mit Personen und Graphen zur Darstellung einer erfolgreichen Marketingberatung
Logo von Lidl. Logo von metro. Logo von Satorius. Logo von tui. Logo von Danone. Logo von Henkel in roter Schrift auf weißem Hintergrund mit ovalem Rahmen.

What we do – advise, support, empower

We help marketing decision-makers increase the effectiveness of their marketing—measurably and visibly.

What sets us apart: Drawing on real-world experience, we develop tailored marketing strategies and support you in putting them into action.

  • #Planning – Growth strategy

    We develop integrated marketing and growth strategies that align with your business goals. You gain clarity on where and how to grow – with a focused roadmap that drives profitable results.

  • #Purpose – Brand positioning

    We define what your brand stands for and why it matters – based on insights, differentiation and emotional relevance. The result: a brand that connects, convinces, and drives preference.

  • #Presence – Customer experience

    We translate your brand into a seamless, omnichannel experience. That’s how we turn awareness into loyalty – with meaningful touchpoints that your customers remember.

  • #People – Marketing capability

    We build marketing organisations that deliver – with the right skills, roles and culture. You benefit from teams that are aligned, empowered and ready to outperform the market.

  • #Productivity – Marketing operations

    We streamline processes, data and technology for more efficient marketing. This unlocks speed, agility and smarter use of your budget – with AI where it adds real value.

  • #Performance – Marketing analytics

    We turn marketing data into strategic decisions – with the right KPIs, systems and insights. That means better targeting, higher ROI and full transparency on what works.

Selected references
From industry icons to hidden champions: we help B2B and B2C brands around the globe turn strategy into measurable marketing impact. Discover selected cases where we have helped clients achieve tangible results and create lasting business value.

Brand positioning for Persil Abaya Shampoo

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Customer experience for Starbucks Middle East

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Global Marketing Academy for METRO

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Our Leadership Team
We are marketing experts with many years of experience in both consulting and industry—combining strategic excellence with a deep understanding of real-world challenges.

Richard Erbler
Senior Partner

Frau mit blonden Haaren und einem Lächeln, trägt eine Bluse und Ohrringe.

Olena Lemeshko
Partner

Richard Bolten
Partner

Blog

Thema 1

Kurzbeschreibung worum es geht und warum man weiterlesen sollte

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