ROOTS | Brand Strategy Consultants

Helping you Outperform the Market.

About us.

We help our clients across a broad spectrum of industries to create or sharpen their brand strategy and manage their brands in the most effective and efficient ways.

ROOTS is an international brand & marketing consultancy based in Düsseldorf, Germany. Having worked in local, regional and global marketing leadership roles, our consultants truly understand the needs and challenges of marketers across different roles, levels and industries.

With over two decades of professional experience at brand owners and in consulting, we are blending top-level marketing experience with a practical & hands-on consulting approach.

Our services.

Marketers should be the growth engine of every business. We help marketers to unlock the true value of marketing by co-creating winning marketing strategies and meaningful brand experiences, knowing this will contribute to profitable growth ahead of the market.

Our service portfolio is anchored in six core brand & marketing solutions – our 6P model:

Brand Positioning #purpose Customer Experience #presence Marketing Capabilities #people Marketing Operations #productivity Data & Measurement #performance Marketing Strategy #plannin g
Brand Positioning #purpose Customer Experience #presence Marketing Capabilities #people Marketing Operations #productivity Data & Measurement #performance Marketing Strategy #planning
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#Planning

Marketing Strategy

Planning how to deliver profitable growth ahead of the competition. Articulate winning marketing & brand strategies, rooted in the company’s overall goals and strategies.

  • Business insights
  • Human insights
  • Target customer analysis
  • Barriers and drivers
  • Opportunity assessment
  • Growth strategy
  • Brand portfolio strategy
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#Purpose

Brand Positioning

Defining what your brand should stand for in the hearts and minds of customers, employees and stakeholders, and what value it will deliver to them. Defining why your brand exists and what its ultimate essence and purpose is.

  • Brand positioning
  • Brand purpose
  • Universal insight
  • Value proposition
  • Values and drivers
  • Brand manifesto
  • Employer brand positioning
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#Presence

Customer Experience

Translating marketing and brand strategy into an integrated customer experience strategy throughout the entire customer journey. Addressing different needs and conditions at different touchpoints in a meaningful way.

  • Communication strategy
  • Customer journey
  • Touchpoint strategy
  • Channel strategy
  • Content & content distribution strategy
  • Brand asset development
  • Sponsorship strategy
  • Cultural branding
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#People

Marketing Capability

Inspiring your entire organisation to understand, love and live your brand and strengthening the marketing team’s ability to develop customer-centric programmes that contribute to profitable growth ahead of the market.

  • Marketing structure & operating model
  • Marketing curriculum development
  • Working & engaging as global teams
  • Internal branding
  • Internal brand communications
  • Brand cascading, internal brand experiences
  • Agency pitch coaching
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#Productivity

Marketing Operations

Helping you to optimise your marketing processes, data, systems and infrastructure. Implementing a connected marketing technology landscape to enable more effective marketing while increasing efficiency and productivity.

  • Business process analysis & definition
  • Requirements & solution modelling
  • Business case development
  • Marketing technology
  • Supplier evaluation & selection
  • Programme management
  • Operational effectiveness
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#Performance

Data & Measurement

Defining marketing data strategies (sources, metadata, taxonomies). Effectively using analytics to support marketing decisions. Improving campaign effectiveness, optimising budget allocation, increasing revenue.

  • Data source definition and generation
  • Data handling and integration
  • Data analytics and interpretation
  • Key insights identification
  • Performance analytics
  • Brand performance tracking
  • Data structure and distribution
  • Predictive Analysis

Meet our team.

ROOTS Brand Strategy Consultants are a diverse collective of senior experts in the fields of Marketing, Brand Development, Communications, Strategy, Consulting, Digital and IT.

With decades of professional experience from working in leadership positions at world-class blue-chip companies, we are blending top level marketing and management experience with a practical & hands-on consulting approach.

Richard Erbler

Founder, Managing Partner

Ingo Mönninghoff

Executive Consultant

Carmen Hillebrand

Executive Consultant

Axel G. Schaffrath

Executive Consultant

Stephen J. Ward

Executive Consultant

Want to
  • outperform your market?
  • define your growth plan?
  • find your purpose?
  • upgrade your customer experience?
  • grow your capabilities?
  • drive your productivity?
  • boost your performance?

Say hello.

Hello there.

Let's talk.

hello@roots-consultants.com

+49 211 976 338 30

ROOTS

Brand Strategy Consultants

Erkrather Straße 401

40231 Düsseldorf

Germany

close

hello@roots-consultants.com

+49 211 976 338 30

ROOTS

Brand Strategy Consultants

Erkrather Straße 401

40231 Düsseldorf

Germany

close