We help our clients across a broad spectrum of industries to create or sharpen their brand strategy and manage their brands in the most effective and efficient ways.
ROOTS is an international brand & marketing consultancy based in Düsseldorf, Germany. Having worked in local, regional and global marketing leadership roles, our consultants truly understand the needs and challenges of marketers across different roles, levels and industries.
With over two decades of professional experience at brand owners and in consulting, we are blending top-level marketing experience with a practical & hands-on consulting approach.
Marketers should be the growth engine of every business. We help marketers to unlock the true value of marketing by co-creating winning marketing strategies and meaningful brand experiences, knowing this will contribute to profitable growth ahead of the market.
Our service portfolio is anchored in six core brand & marketing solutions – our 6P model:
Planning how to deliver profitable growth ahead of the competition. Articulate winning marketing & brand strategies, rooted in the company’s overall goals and strategies.
Defining what your brand should stand for in the hearts and minds of customers, employees and stakeholders, and what value it will deliver to them. Defining why your brand exists and what its ultimate essence and purpose is.
Translating marketing and brand strategy into an integrated customer experience strategy throughout the entire customer journey. Addressing different needs and conditions at different touchpoints in a meaningful way.
Inspiring your entire organisation to understand, love and live your brand and strengthening the marketing team’s ability to develop customer-centric programmes that contribute to profitable growth ahead of the market.
Helping you to optimise your marketing processes, data, systems and infrastructure. Implementing a connected marketing technology landscape to enable more effective marketing while increasing efficiency and productivity.
Defining marketing data strategies (sources, metadata, taxonomies). Effectively using analytics to support marketing decisions. Improving campaign effectiveness, optimising budget allocation, increasing revenue.
ROOTS Brand Strategy Consultants are a diverse collective of senior experts in the fields of Marketing,
Brand Development, Communications, Strategy, Consulting, Digital and IT.
With decades of professional experience from working in leadership positions at world-class blue-chip companies, we are blending top level marketing and management experience with a practical & hands-on consulting approach.
Founder, Managing Partner